Emily Mae Brown


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AirTrack App - brand and website 

Jan - March 2025
Sustainable Ventures Design
Personalising air quality, for everyone.

Air Aware Labs provides personalised health insights from air pollution data, primarily through their flagship product, the AirTrack app. The team wanted to revisit the app’s branding and visual identity, to make it more consumer facing ahead of it’s launch later in the year. 

A key challenge was balancing the familiarity with the app’s parent brand, whilst creating eye-catching visuals that would cut through the noise of the B2C market. Starting with the logo, we crafted a route-inspired icon and paired it with a rounded sans serif typeface, to eminate approachability and positivity.



The colour palette for AirTrack echoes the credible blues and pop of orange from the Air Aware Labs branding, with the addition of an eye-catching fluoro green. 

Following the rebrand, we worked to update their website’s AirTrack page and homepage to reflect the new visuals. We used precise linework to instill a sense of their technical ability and help segment the website content into a digestable journey. We used lifestyle imagery to connect with their desired customers, and 

AirTrack page needed to connect with their desired customers, so we included relatable lifestyle imagery to give context around the apps uses. By avoiding overcomplicated layouts and extensive content, we were able to embed an overarching feel of cleanliness and airiness throughout the pages.

Emily Mae Brown Brand, UX, Digital, Researchemilymaebrown.design@gmail.com