Emily Mae Brown


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Mezzo - UX and digital

February 2022
Sustainable Ventures Design
WRAP estimates 4.5 million tonnes of food that could have been eaten is wasted every year from our homes – worth around £14 billion (or £60 a month for an average family with children).

We wanted to explore a potential solution to household foodwaste, challenging common behaviours like overbuying and forgetting to use food before it goes off. We explored the journey surrounding food shopping, consuming and wasting, and pulled out the key stumbling blocks, and potential impact our solution could have.

 
Our deliberations ended in the Mezzo app. It’s key functionalities include helpful prompts to help users keep track of and minimise food waste, as well as easy inspiration for recipes to use up food on time. To avoid the potential fatigue of data inputs, alongside a simple receipt scan feature, we worked to make the manual input flow as easy as possible, with user-friendly visuals and integrations. Updating user’s kitchen’s contents could be as easy as marking a recipe as completed on the app.

We felt it was important to protect an element of joy that many people experience whilst cooking, so included elements like a ‘shuffle’ feature, providing bursts of inspiration and encouraging users to try something new. During our discussions, we wanted to avoid the restrictions of some meal planning techniques, instead using more of a ‘mood’ based rationale, much like music. The brand followed this thought, using recognisable symbols and concepts, but in a new context.


Emily Mae Brown Brand, UX, Digital, Researchemilymaebrown.design@gmail.com