Emily Mae Brown


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Loud Mobility - brand and website

March 2024
Sustainable Ventures Design
Bright, bold and playful - bringing joy back into sustainable mobility.

Loud Mobility was founded with the goal of stimulating the system-change needed to achieve the broad reaching benefits of sustainable mobility. The team had been gaining traction rapidly, and needed a brand refresh to capture excitement from their growing campaigns, and professionalise to align with their growth. 

Alongside a huge emphasis on inclusivity and accessibility, the team take pride in their ‘loudness’, and joy is a huge part of what moves them. This formed the projects main challenge; balancing the two sides to create an energetic brand that connects with a wide range of people.

Working from the existing brand bones, we proposed a simpler, alternative logo layout and an expanded colour palette, to includes more user-friendly shades without losing their impact. The colours are bright and encouraging - paired with pure white and black, they allow for eye-catching designs and high contrast visuals, which worked well with Loud’s narrative and values. The typography followed a similar pattern, combining ultra-bold headings with a softer, humanistic script. The extreme contrast also allows for a stronger and more accessible hierarchy.


To add more character and energy to the brand, we created a set of visual expressions, also continuing the human feel. The marker texture feels bold and strong, allowing them to pop on screen regardless of the background colour. Placed next to imagery or text, they create powerful assets that can standalone, or as part of a collective. The content bounces off the page, whilst delivering all of the information effectively.


We then crafted a few key pages of their website, focusing again on delivery of information and generation of energy and excitement. The site utilises the colours as differentiators between their different service offerings, with the visual expressions and bold typography adding pops of personality throughout.

Emily Mae Brown Brand, UX, Digital, Researchemilymaebrown.design@gmail.com